Portillo’s knows it, In-N-Out Burger knows it, SmashBurger knows it and it’s why they’re growing and McDonalds is suffering.
While McDonalds shoots round after round into their blood soaked feet
with successive bouts of cost cutting, the “other guys” simply do what
McDonalds used to do; provide a decent hamburger and do it quickly and
consistently.
None of the “new guys” deliver a truly world class burger but the
burger is always “good enough” to keep the customers happy and coming
back again and again. Read More
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