Unless you’re selling kidney dialysis or insulin, the people buying
from you are buying from you because they want to buy from you.
They’re happy to be buying your product or service and in most cases, it’s fun to buy “stuff”.
Even things that you would think people hate buying like car repairs,
often they’re happy because their car is now back to the way it was
when they were excited to buy it.
The trouble with most businesses is the belief that their customers
aren’t truly excited to buy from them so they fail to sell them more. Read More
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