It’s a simple concept yet many people forget the most important part of sales. Every time I sit in my boat, I can't help but think of the similarities between successful sales people and fishing.
Let me quickly explain.
There’s an old adage in the fishing world that always reminds me of the way so many people treat their sales process and it was clearly demonstrated this last weekend while on our final fishing trip of the year.
Our “sales process” is fairly simple.
We paddle our kayaks down the river a short way from the small dam and then drift downstream while casting our hook, worm and slip bobbers into the fallen tree cover where the fish like to hide. Read More
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